The globe icon used to say "Coming Soon". It does not anymore.
ShiHoYa is a Korean company making work for a global audience, and the language switcher on the old site had been marked "Coming Soon" for long enough to be embarrassing.
Every page now exists at its own address in each language — /en, /ja and /ko — so search engines index them separately and a link you share opens in the language you were reading.
Your choice is remembered between visits, and if you arrive without one we will read your browser preference and pick for you.